Ford Achieves 11 Straight Years as America's Best-selling Brand

Truck Customers Make F-Series America’s Best-Selling Pickup For 44 Straight Years.

Sales of the all-new 2021 F-150 began in December, with more trucks in transit, while currently averaging just 6 days on dealer lots. Ford sales were impacted by lower F-150 inventories from the lingering effects of the Q2 coronavirus production stoppage leading up to the all-new F-150 transition. Super Duty sales maintained a strong selling pace and were up 14.1 percent.

F-Series sales totaled 787,422 in 2020, making it America’s best-selling pickup for the 44th straight year. While Q4 F-150 sales were off 32.7 percent, on short inventory, the all-new F-150 is averaging just 6 days on dealer lots with F-150 Hybrid starting sales in December. High-Series models account for nearly half of early sales mix – approximately 20 points higher than outgoing model.

Ford Transit has been America’s best-selling commercial van since its first full year of sales in 2015. Commercial van customers purchased 37,886 Ford Transit vans in Q4 of 2020, posting a 2.7 percent gain over year ago.

Explorer Q4 sales gained 28.7 percent on sales of 66,008 SUVs. Customers made Explorer the industry’s best-selling mid-size SUV in 2020. The all-new Bronco Sport began sales in Q4, with sales of 5,120 SUVs. The all-new Bronco Sport is averaging just 6 days on dealer lots. At the end of December, Mustang Mach-E also began its first sales.

Mustang sales totaled 61,090 for the year, marking its sixth straight year as America’s best-selling sports car. Mustang also finished the final quarter on total sales of 13,453 cars. At retail, Mustang sales were up 14.8 percent for the quarter. Combined Q4 retail sales of Shelby GT350 and GT500 increased 36 percent, with retail sales up 14 percent for the year.